Repurposing Products & Customized Deodorants Lead 2025 Personal Care Trends | Happi

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Consumers will also no longer work hard on beauty routines but rather work smarter, finds Mintel in new report.

By: Melissa Meisel

October 16, 2024

In the years to come, expect to see sustainability practices become integral to daily routines while innovative ingredients like glycoproteins will be derived from lobsters, according to new data from Mintel.

The Chicago-based market research firm revealed three key trends set to impact the global beauty and personal care (BPC) industry in 2025 and beyond:

Consumers will work smarter—not harder—combining knowledge, tools and technology to achieve personalized solutions for results.

With the effect of climate change becoming more evident, brands will be expected to consider eco-ethical implications as consumers demand a seamless connection between ethical practices and high-performance beauty solutions.

Emphasizing prevention over repair and embracing simplicity, consumers will start their routines sooner in life, integrating nostalgic and sensory-rich experiences in pursuit of personalized skincare.

Andrew McDougall, Mintel Director Beauty and Personal Care Research, said: “In 2025, consumers will no longer work hard on their beauty routines but rather work smarter, repurposing products like self-tanners as bronzers or using Vaseline for skin ‘slugging’, maximizing their effectiveness with minimal effort.”

He added: “Consumers are demanding products that not only deliver on performance but also prioritize environmental responsibility. The beauty industry is headed towards groundbreaking sustainability initiatives that harmonize with the Earth’s natural systems. Brands will explore solutions rooted in the soil, leveraging regenerative farming and sustainable fishing practices. Innovative ingredients like glycoproteins derived from lobsters will become more common, offering high-performance benefits while supporting marine conservation.

“As precision fermentation and vertical farming become mainstream, beauty brands will adopt these technologies to produce bio-synthetic ingredients with minimal environmental impact. Future beauty products will be designed to adapt to environmental and physiological changes in real-time. Imagine skincare that adjusts to varying climate conditions or deodorants that release odor-neutralizing molecules based on body temperature. These climate-adaptive products will offer highly personalized experiences, blending technology with nature.”

Household And Personal Products Industry

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